Metadata is useful in many ways, especially when searching or representing data. Smartphones also do the same, adding extra tags such as GPS data to show exactly where the photo was captured. For example, cameras add data about the manufacturer and its settings in a section outside the image data.

What happens if you accidentally corrupt a media file while editing metadata?įile metadata is the information embedded into media files and documents typically hidden from user view and stored in the files as tags.How to edit or fix photo and video Metadata using ExifTool.Want to learn more about how a DAM could benefit your team? Sign up for a free Brandfolder trial or schedule a demo with one of our DAM experts here. Once published or distributed, DAMs can analyze how, where and by whom assets are being used.ĭigital asset management platforms are used by marketing, sales and creative teams at some of the world's largest brands. When used for distribution, DAMs encourage asset permissioning and expiration, ensuring only the correct content is available to the correct recipient for a specified amount of time. In addition to meticulous organization within the DAM’s central file system, these files are discoverable using unique identifiers such as their metadata and tags (auto and manual). DAMs are intended to encourage the organization of a company's digital architecture, eliminating the use of buried files and folders typically housed in Google Drive or Dropbox.ĭAM systems scale to store massive quantities of digital assets, including but not limited to: photos, audio files, graphics, logos, colors, animations, 3D video, PDF files, fonts, etc. A DAM is a software platform brands use to store, edit, distribute and track their brand assets. Digital Asset Management (DAM) has, in recent years, become a critical system for companies of all industries and sizes.

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